MCKINNON'S MEAT MARKET
McKinnon's Meat Market in Davis Square has been offering the finest meats
to a discerning clientele for over 50 years. Recently, McKinnon's MeatMarket was acquired and its new owners invested in new signage. This project extended that initiative with an overall brand refresh including a website update. While both the existing shape of their badge and color were honored for their logomark, we expanded their branding to include an updated palette, typography, and visual assets.
to a discerning clientele for over 50 years. Recently, McKinnon's MeatMarket was acquired and its new owners invested in new signage. This project extended that initiative with an overall brand refresh including a website update. While both the existing shape of their badge and color were honored for their logomark, we expanded their branding to include an updated palette, typography, and visual assets.
